How to promote your products on Amazon and get paid

12/11/2022 - Actualizado: 26/10/2022

If you sell on Amazon, the e-commerce giant can help you promote your products and get paid. In fact, promoting your products through sponsored product ads is one of the best ways to increase sales and drive up demand. After all, products with a lot of demand don’t often stay on the market for long.
This blog post will teach you how to promote your products on Amazon and get paid. We’ll explain how sponsored product ads work, provide tips for choosing which products to feature, and give you an overview of setting up your account to start boosting sales today.

What are sponsored product ads?

Sponsored product ads are a type of advertising on Amazon where you pay to promote your products in a way that looks more like organic search results. You can select the products you want to promote and even the keywords you want to target. This makes it a great option for companies that want more control over how their ads are displayed.

Depending on how much you’re willing to spend, you can target anyone who visits Amazon – both customers and non-customers. For example, you can target people who are searching for products like yours and show your ad above or beside their search results. In return for the cost of the ad, you’ll get a click and the chance to earn a sale from a customer who otherwise might not have found your product.

How do sponsored product ads work on Amazon?

When someone lands on your Amazon ad page, you have about 10 seconds to convince them to click “buy” before they start scrolling through the rest of the page. If you can get them to click, you’ve got a chance at earning a sale from a customer who otherwise wouldn’t have found your product.

Sponsored product ads work similarly to Google Ads. Companies like Amazon, who manage massive advertising platforms, have access to tons of data about customer behavior and purchasing patterns. They can use this data to show you ads that are highly relevant to what you’re searching for.

If you’re searching for a book, for example, and you’re on Amazon, they can show you ads related to your search. They might show you an ad with the title of the book you’re searching for, the author, and a few details about the book. It’s almost as if you’re looking at the product results on Amazon.

Which products should you promote on Amazon?

Before you start promoting your products on Amazon, you should consider which products will do best. Amazon recommends promoting your top-selling products and products with a high click-through-rate (CTR).

You can check the CTR of your products by clicking on “Advertising” and then “Ad Dashboard.” Here, you’ll see a section called “Product Performance.” In this section, you’ll see the average number of clicks for each product and the average CTR for each product.

You can also use the “Product Explorer” section of Amazon’s advertising dashboard to see which products are most relevant to your product’s keywords. Here, you can enter the keywords that you want to target and Amazon will show you the top-selling products related to those keywords. Amazon will show you a list of suggested products based on your keywords. You can click on each product to see its details, like the number of clicks and the average CTR for each product.

Step 1: Get your ad account set up and ready to go

Before you start promoting your products on Amazon, you’ll need to get your ad account set up. To get started, you’ll need to go to Amazon’s advertising portal and sign into your account. You’ll also need to verify your account so you can start creating ads.

Next, you’ll create your first campaign. When you create your first campaign, Amazon will prompt you to choose between two ad types: Sponsored Products and Sponsored Brands.

You’ll want to choose Sponsored Products so you can start promoting your product right away. Amazon will ask you to select the product category(s) where you want to promote your product. Once you select your product categories, Amazon will show you a list of all of your products.

Step 2: Decide which products you want to promote

Now that you’ve selected the products you want to promote, it’s time to decide which ad types to use. There are three main ad types you can choose from, so you can select the ad that is the best fit for your product.

  • Headline Search Ads - These ads appear at the top of the search results, and they include your product’s title, price, and a short description. If your product title doesn’t include any keywords, you can use this ad type to include them in your ad copy.
  • Product Display Ads - These ads appear beside the search results, and they include your product’s title, price, and an image.
  •  Product Ads - These ads include your product’s title, price, an image, and a description. Product ads tend to perform well on Amazon.

Step 3: Choose which ad types to use

Now that you’ve selected the products you want to promote, it’s time to decide which ad types to use. There are three main ad types you can choose from, so you can select the ad that is the best fit for your product.

  •  Headline Search Ads - These ads appear at the top of the search results, and they include your product’s title, price, and a short description. If your product title doesn’t include any keywords, you can use this ad type to include them in your ad copy.
  •  Product Display Ads - These ads appear beside the search results, and they include your product’s title, price, and an image. Product display ads are great for visual products.
  • Product Ads - These ads include your product’s title, price, an image, and a description. Product ads tend to perform well on Amazon.

Bonus: How to track your Amazon Sponsored Ads

Tracking your ad performance can help you make more informed decisions regarding how your ads are performing, how much you’re spending, and which products are most profitable. There are two main ways to track your ad performance.

The first way is to use Amazon’s “Ad Dashboard.” Here, you’ll be able to see how many clicks you’re getting, what your cost per click (CPC) is, and what your cost per acquisition (CPA) is. You can also look at your “Ad Performance” to see how many conversions you’re getting per day.

The second way is to use a third-party ad tracking tool, like AdEspresso where you can see your performance metrics in one place. Using an ad tracking tool will give you even more insight into your ads’ performance, like the demographics of your customers.

Amazon’s sponsored product ads are a great way to promote your products and get more sales. To make the most of this marketing opportunity, you’ll want to get your ad account set up, select the products you want to promote, and choose the ad types that are a best fit.

To track your ad performance and make more informed decisions, you can use Amazon’s ad dashboard or a third-party ad tracking tool. Now that you know how to promote your products on Amazon and get paid, there’s no better time to start growing your business.

If you were asking How to promote your products on Amazon and get paid, also you can find more answers in the articles from General topic.

Summary of the article

Alvaro Saez

CEO of Chuiso and TeamPlatino. Marketing enthusiastic and spanish entrepreneur based in Madrid who combines his work as a teacher at Teamplatino with his passion for online marketing, artificial intelligence and real estate investments.

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